BOOKING PLATFORM
Designed a Landing Page for a Travel Agency
COMPANY
Michael Faleke
ROLE
UI Designer
EXPERTISE
UX/UI Design
YEAR
2024
Designed a visually engaging and user-friendly landing page for a road travel agency. The goal was to create a seamless booking experience for customers looking to explore various destinations by bus, highlighting key travel features and services.
Timeline
From explorations to final designs in 8hrs while working with multiple projects at the same time
Background
This project was initiated to revamp the online presence of a road travel agency, aiming to make bus travel more accessible and appealing to a wider audience. The existing website lacked visual appeal and was difficult to navigate, leading to lower booking rates and limited customer engagement. The goal was to design a fresh, modern landing page that would simplify the booking process, highlight key travel services, and showcase the joy of road adventures.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing travelling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Created intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
The final solution was a modern, user-friendly landing page that effectively captured the essence of road travel while making the booking process intuitive and efficient. The design featured a visually appealing layout with engaging imagery of travel destinations, a streamlined search function for routes and schedules, and clear calls-to-action for booking tickets.
Hero Section with Strong Visual
A captivating hero section featuring high-quality images of scenic travel destinations, paired with a compelling call-to-action to encourage users to explore and book their next trip
Featured Destinations & Travel Deals
A dedicated section showcasing popular destinations and special travel deals, with engaging visuals and brief descriptions to inspire customers to book their journey.
Travel Information & Tips
A section dedicated to providing travel tips, safety information, and guidance for first-time travelers, enhancing the user's confidence in planning their road trip.